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Archive pour la catégorie 'Cours magistral'

Cours de rattrapage jeudi 4 mai !

Mardi 2 mai 2006

 

Un cours de rattrapage “marketing du sport et techniques de vente” aura lieu jeudi 4 mai entre 10h et 13h en salle noire. Pas de TD l’après-midi. N’oubliez pas, ce sera la dernière occasion de poser vos questions avant l’examen final !

Publié dans Cours magistral | 4 commentaires »

La segmentation (support de cours)

Samedi 8 avril 2006

Un document récapitulatif (21 slides) est disponible ici :

http://www.marketingrama.com/cours/Segmentation_fichiers/frame.htm 

 

Publié dans Cours magistral | Aucun commentaire »

Le ciblage (support de cours)

Samedi 8 avril 2006

Un document récapitulatif (11 slides) est disponible ici :

http://www.marketingrama.com/cours/Ciblage_fichiers/frame.htm

Publié dans Cours magistral | 2 commentaires »

Le positionnement (support de cours)

Samedi 8 avril 2006

Un document récapitulatif (15 slides) est disponible ici :

http://www.marketingrama.com/cours/Positionnement_fichiers/frame.htm

Publié dans Cours magistral | Aucun commentaire »

Publication des supports de cours

Samedi 8 avril 2006

Comme promis, les premiers supports de cours vont être mis en ligne ce week-end.

Pour rappel, le cours est structuré selon les étapes de la démarche marketing suivante :    

Programme du cours

- Présentation générale du marketing : OK, déjà abordé en cours magistral

- Marketing opérationnel :

Le concept de marketing mix: OK, déjà abordé en cours magistral

Produit : OK, déjà abordé en cours magistral

Prix: OK, déjà abordé en cours magistral

Place (Distribution) : OK, déjà abordé en cours magistral

Promotion (Communication) : OK, déjà abordé en cours magistral

- Marketing stratégique

Le diagnostic stratégique : OK, abordé en TD mais sera approfondi avec des exemples issues des devoirs et revues de presse TD

La segmentation : OK, support de cours sur le blog

Le ciblage : OK, support de cours sur le blog

Le positionnement : OK, support de cours sur le blog

- Spécificités du marketing du sport

Sujet abordé selon disponibilités en avril

Publié dans Cours magistral | Aucun commentaire »

Podcast : les premiers pas

Samedi 1 avril 2006

Ceci est un test en prévision de prochains cours en podcast (version audio).

Test audio (format .mp3)

Listen Now:


icon for podpress Standard Podcast: Play Now | Play in Popup | Download

Publié dans Cours magistral | 11 commentaires »